Fragrance Bottles: Brooks Brothers’ New York Fragrances
When creating the packaging for the Brooks Brothers New York fragrances, attention was paid to every detail, and design decisions were made in order to achieve a consistent look among all components.
The bottle was decorated by USS Corp. (Newark, NJ). The men’s bottle was sprayed blue and features small gold logos, while the women’s bottle was sprayed pale pink and has red logos. “Instead of using hot stamping to create the logos on the men’s bottle, we found a gold silk-screen that closely resembles a hot stamp,” explains Wedemeyer. The benefit of silk-screening was ensuring perfect quality of the lettering. “The logo is quite detailed, so we had to run 60 different trials. As a result, when they ran production, almost every piece was perfect,” says Wedemeyer.
“Our supplier slowed their lines down, resulting in incredible uniformity of every piece,” says Derrin Zimnowski, director of quality assurance, Inter Parfums.
The Brooks Brothers logo was laser engraved on the cap. “We chose to use laser engraving so that we wouldn’t lose any of the crispness of the lettering, and it also helped to ensure uniformity,” says Maggie Wedemeyer, vice president, package development, Inter Parfums.
The argyle pattern on the glass bottle was replicated on the setup box. The men’s blue box and the women’s pink box were wrapped in embossed paper and close with a magnetic hinge. The boxes were supplied by Numaco Packaging (Rhode Island). Color consistency was important, so the paper covering the box was printed in Rhode Island and then sent to Numaco’s factory in China. There, the boxes were hand-wrapped, ensuring perfect alignment of the pattern.
A logo label was hand-applied to the front of the box and was printed by Kroger Packaging (East Farmingdale, NY). “We wanted to continue the excellence in quality and decided to use a domestic supplier to guarantee color and alignment of the embossing on the label,” says Wedemeyer.
The final design was completed in March, and decorated pieces began arriving in August. “Every three to four days, we had a new submission that was checked for quality and consistency. Our suppliers understood our timing,” says Lauren Egan, purchasing and planning, Inter Parfums.
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